AngelCity
BusinessDevelopment
AngelCity
DigitalMarketing
BusinessDevelopment
Our Systems
Drive Revenue by Automating Customer Acquisition
Click below to learn how to:
Automate customer acquisition
Create reliable revenue streams
Minimize wasteful spending
Simplify your processes
Free up your time & resources
Qualify & nurture prospects
What we do
Automated and tailor-made client and customer acquisition for simplified, effective growth
Done-for-you systems for easy and seamless integration with your existing processes
Personalized and targeted outreach using data-driven insights and stronger engagement
Strategic media engagement to boost your brand's visibility and credibility
Localized brand awareness and authority in your field as your business stands out as a thought leader
Focused storytelling and media outreach that leverage impactful narratives and high-visibility placements
Streamlined and custom automation systems to enhance efficiency and reduce operational overhead
Set-and-forget automation tools that effortlessly merge with your business workflows
Precision-engineered and online processes to maximize productivity and minimize manual input
Cutting-edge AI-driven tools tailored to refine decision-making and enhance analytical capabilities
Intelligent integration solutions that adapt to your business environment, improving efficiency and outcomes
Advanced AI chatbots for increased engagement and conversions and less manual follow-up
Proactive and tailored growth planning, brand development, and resource optimization to enhance cash flow
Brand positioning consulting for enhanced competitive advantage
Expert guidance and targeted initiatives designed to foster sustainable and scalable growth
Custom-designed websites crafted to enhance user engagement and convert visitors into customers
Hassle-free integration with your digital infrastructure for a cohesive user experience
Attractive and intuitive designs backed by strategic insights to increase traffic, rankings, and user interaction
In-demand influencer partnerships to boost organic traffic and brand awareness
Specialized targeting to your audience using niche influencers across social media channels
Improved reach by engaging your audience where they are and utilizing strategic partnerships
Superior ranking services to drive organic growth through top-of-search-results SEO strategies
Guaranteed placement in top 3 Google Maps positions for local keywords
Updated tactics and ongoing best practices to ensure quality optimizations as algorithms change
Engaging video editing services for ongoing content creation needs and requirements, esp. for social media
Tailored photograph editing to reimagine your content and stylize your brand image
Professional graphic design and logo creation services to ensure brand uniqueness and memorability
Our Systems
Drive Revenue by Automating Customer Acquisition
Click below to learn how to:
Automate customer acquisition
Create reliable revenue streams
Minimize wasteful spending
Simplify your processes
Free up time & resources
Qualify & nurture prospects
What we do
DigitalMarketing
Automated and tailor-made client and customer acquisition for simplified, effective growth
Done-for-you systems for easy and seamless integration with your existing processes
Personalized and targeted outreach using data-driven insights and stronger engagement
PublicRelations
Strategic media engagement to boost your brand's visibility and credibility
Localized brand awareness and authority in your field as your business stands out as a thought leader
Focused storytelling and media outreach that leverage impactful narratives and high-visibility placements
AutomatedSolutions
Streamlined and custom automation systems to enhance efficiency and reduce operational overhead
Set-and-forget automation tools that effortlessly merge with your business workflows
Precision-engineered and online processes to maximize productivity and minimize manual input
ArtificialIntelligence
Cutting-edge AI-driven tools tailored to refine decision-making and enhance analytical capabilities
Intelligent integration solutions that adapt to your business environment, improving efficiency and outcomes
Advanced AI chatbots for increased engagement and conversions and less manual follow-up
BusinessDevelopment
Proactive and tailored growth planning, brand development, and resource optimization to enhance cash flow
Brand positioning consulting for enhanced competitive advantage
Expert guidance and targeted initiatives designed to foster sustainable and scalable growth
WebDesign
Custom-designed websites crafted to enhance user engagement and convert visitors into customers
Hassle-free integration with your digital infrastructure for a cohesive user experience
Attractive and intuitive designs backed by strategic insights to increase traffic, rankings, and user interaction
InfluencerPartnerships
In-demand influencer partnerships to boost organic traffic and brand awareness
Specialized targeting to your audience using niche influencers across social media channels
Improved reach by engaging your audience where they are and utilizing strategic partnerships
GoogleRanking
Superior ranking services to drive organic growth through top-of-search-results SEO strategies
Guaranteed placement in top 3 Google Maps positions for local keywords
Updated tactics and ongoing best practices to ensure quality optimizations as algorithms change
CreativeServices
Engaging video editing services for ongoing content creation needs and requirements, esp. for social media
Tailored photograph editing to reimagine your content and stylize your brand image
Professional graphic design and logo creation services to ensure brand uniqueness and memorability
The Angel City Blog
FCC Hammers Down on Lead Generation Outreach Strategies (2024)
"The secret of change is to focus all of your energy not on fighting the old, but on building the new." — Socrates (attributed)
"Accountability breeds response-ability." — Stephen Covey
Introduction
The Federal Communications Commission (FCC) has recently enacted stringent updates to the Telephone Consumer Protection Act (TCPA), fundamentally altering the landscape for businesses that engage in lead generation. These changes are not merely regulatory updates for marketers to ignore—they're crucial to understand for all businesses utilizing digital and cold outreach strategies. Failing to comply could result in severe financial penalties and irreparable damage to your brand's reputation.
Details of the FCC Ruling
Narrowing the Lead Generator (Lead Gen) Loophole The FCC has closed the "lead generator loophole," which previously allowed the widespread sharing and selling of leads across networks without specific consumer consent. Now, calls made using regulated technology can only be made to consumers by specific brands (referred to as "sellers") to whom consumers have given prior express written consent.
New One-to-One Consent Requirement Consent must now be "one-to-one," meaning a consumer's agreement must authorize contact from a single identified seller, rather than multiple entities. This change aims to prevent consumers from being overwhelmed by numerous unsolicited calls and messages.
Extension of DNC Protections Do-Not-Call (DNC) protections have been extended to text messages, providing consumers with more comprehensive control over who can contact them via SMS.
Logical and Topical Association Calls and texts must be "logically and topically associated" with the interaction that prompted the consent. For example, if a consumer consents to be contacted about car loans, they should not receive calls about unrelated topics, such as loan consolidation.
New Documentation Requirements Brands (lead buyers) must maintain documentation of consent and cannot rely on documentation held by lead sellers. This ensures a verifiable trail of consent for any outreach.
Implications for Your Businesses
Need for Verifiable and Documented Consent Businesses must secure verifiable and documented one-to-one consent from consumers, ensuring that the consent form clearly lists the specific seller and obtains explicit agreement from the consumer.
Impact on Lead Buyers and Publishers The new ruling requires lead buyers to be more diligent in maintaining their consent records and lead publishers to adjust their strategies to comply with the one-to-one consent requirement.
Changes in Lead Gen Strategies With the new regulations, the volume of leads may decrease, but the quality should improve. Businesses should focus on contacting only those consumers who have shown genuine interest, potentially increasing return on investment (ROI). However, this means more resources must be allocated to ensuring strict compliance to the new requirements.
Compliance Strategies
Best Practices for Obtaining and Documenting Consent
Implement transparent and easy-to-understand consent-gathering processes.
Regularly verify the ownership of contact information to avoid issues with stale consent.
Ensure all documentation of consent is detailed and easily accessible.
Evaluating and Working with Compliant Partners
Work only with lead-gen partners who adhere to the new FCC rules.
Regularly monitor partners' compliance to maintain sustainable and lawful business relationships.
Enhancing Lead Quality over Quantity
Prioritize the quality of leads over sheer volume.
Engage with consumers who are genuinely interested in your offerings, enhancing engagement and ROI.
Conclusion
The new FCC ruling on lead gen marks a significant shift towards consumer-centric marketing practices, ensuring that consumers have more control over who contacts them and how their data is used. For businesses, adapting to these changes is crucial for maintaining compliance and building consumer trust.
If you're looking for a partner who understands compliance as well as facilitating and automating your outreach, consider Angel City. If you want to feel secure in your marketing and ensure your practices align with the latest FCC regulations, contact us today to learn more about how we can help you navigate these changes effectively.
