Case Studies
We take pride in the work we do.
Scroll through each case study to take a look at what our team is capable of doing for your business!
(Scroll through each case study by clicking the arrows on each image)
Our Features and Work History Include:
What are people saying about us?
Automation & Creatives
Online Tools, Automations, Software Integrations, and Creative Assets
Check out some of the many programs and tools we've built to streamline and automate complex tasks. We'd love to hear about your business processes to see if we can multiply your output, decrease liability, and improve accuracy through software-aided solutions!
Introducing Angel City
Payroll Calculator
Healthcare Recruiting Video
Timecard Signature Form Automation
Auto Staff Schedule Optimizer
Sample Portrait - From "Shot on iPhone" to Professional Studio Edit
AI-Powered Marketing Strategy Generator and Email Tools
Meet Our Owner
Matthew McNab founded Angel City Business Development in 2022 with the vision of helping local small to medium-sized businesses achieve their goals. Since many of these companies don't have the resources, budgets, or time to handle some of their most critical business-building activities, Matthew founded Angel City with the intent to fill the gap for these businesses.
The Angel City Business Development team has worked on dozens of projects building lucrative marketing, ranking, automations, operations, and reporting tools for countless businesses across a wide variety of industries. Each tool and strategy is specifically tailored to each client to simplify their processes and earn them maximum return on their investment.
Contact us today to see how Angel City can support your goals!
"Matthew has worked with me in my businesses numerous times over the past few years...The work that he did has been a game-changer for me."
Kathy H. M.
Guardian Transportation
"Because of the nature of our business, our company has numerous shifts and shift types that are available to our field employees...scheduling can be a nightmare...Matthew suggested he could automate the process and save us a lot of time and money. The scheduler he created has been a transformative breakthrough...it takes less man hours to complete and, because it’s so easy, our Operations team is actually doing it! We are now confident we are able to have very tight and efficient crew schedules for our field employees."
Frank W.
MedReach
Additional Custom Client Work
Streamlined AI Chatbot Deployment
Revolutionizing Client Data Collection
To view case study video, click link or image below:
https://www.loom.com/share/641a6d6df65e4da89168238bf7ffb183
Problem: Collecting detailed business context from clients for AI chatbots often caused delays and friction due to complex forms.
Task: We developed an automated solution using web scraping and AI to extract and standardize business data directly from client websites. This reduces client input to essential details, enabling faster chatbot deployment with pre-programmed tiers and workflows.
Results: Simplified chatbot creation process, reducing setup time to 10–15 minutes per bot while maintaining customization options for higher-tier clients. Improved client satisfaction and efficiency.
Enhanced Lead Notifications
Streamlined Multi-Recipient & Branded Communication
To view case study video, click link or image below:
https://www.loom.com/share/02d4cd185d154504b08ec8c248f351da
Problem: Businesses using lead notification systems via Google Apps Script lacked features like multi-recipient notifications, time zone adjustments, and custom email display options.
Task: We enhanced an existing Google Apps Script to support multiple email notifications, custom display names, and reply-to addresses for professional branding. Additionally, we incorporated time zone offsets to standardize timestamps in emails.
Results: The upgraded script allows seamless lead notification across different time zones and supports personalized branding for emails.
Ad Spend Optimization
Calculating Revenue-Driven Marketing Strategies
To view case study video, click link or image below:
https://www.loom.com/share/b22d047235af4a45a1ea48cc9f98f9d7
Problem: Businesses struggle to align ad spend with revenue goals due to unclear insights into lead conversion rates, cost-per-lead, and cost-per-conversion metrics.
Task: We created an interactive calculator that helps businesses estimate the ad spend required to achieve specific sales/revenue goals. The tool factors in conversion rates, cost-per-lead, and cost-per-conversion, providing actionable insights to optimize marketing strategies.
Results: Enabled users to calculate that achieving $50,000 extra revenue might require $11,250 additional ad spend, translating to $38,750 in net profit.
Marketing ROI Calculator
Optimizing Strategy & Budget Allocation
To view case study video, click link or image below:
https://www.loom.com/share/c2df656163884fa8bd8740c80a4bbab2
Problem: Businesses struggle to estimate the ROI of diverse marketing strategies and allocate budgets effectively.
Task: We developed a dynamic calculator to estimate profits from marketing investments across strategies like paid media, SEO, and cold outreach. It uses conservative industry averages, adjustable variability, and time-based factors like ad fatigue to provide actionable insights.
Results: Enabled businesses to project annual net ROI, refine marketing strategies, and optimize allocation based on performance, enhancing decision-making and financial outcomes.
Automated Chat Summaries
Boosting Lead Quality & Engagement
To view case study video, click link or image below:
https://www.loom.com/share/1822b4cc0f4448c0a0da3f9f17775444
Problem: Website visitors and chatbot users often provided fake or low-value contact information, reducing follow-up efficiency and prospecting opportunities.
Task: We built an automation that generates and emails a professionally formatted chat summary using ChatGPT, Webhooks, and Gmail. This enhanced lead quality by encouraging visitors to provide accurate contact details.
Results: The solution improved the quality of leads collected, increased engagement, and provided an efficient way to deliver meaningful chat interactions for both clients and their customers.
Customizable Integrations
Delivering White-Label Solutions for Client Branding
To view first case study video, click link or image below:
https://www.loom.com/share/8fec3da34d1544fc8dd43768d358a7a2
To view second case study video, click link or image below:
https://www.loom.com/share/82e4010e054e44e396cd0bc9d477f1d0
Problem: Universal and Aminos integration codes lacked customization and white-label branding options for client implementations.
Task: We developed a fully customizable integration setup using GitHub repositories and DNS configurations to provide white-label integration codes. This included creating redirect links, custom CSS styling, and domain-based branding for seamless client onboarding.
Results: The solution enabled personalized, branded integration codes with minimal client-side complexity, improving user satisfaction and scalability for future projects.
AI Chat Log Integration
Eliminating Duplicates & Enhancing Workflow Accuracy
To view case study video, click link or image below:
https://www.loom.com/share/ad9229152ed14792b2cc02a7d5b5258c
Problem: Duplicate entries and incomplete AI chat log data were causing inefficiencies in chatbot integrations with GoHighLevel workflows in Google Sheet lead lists.
Task: We designed a solution using webhooks and conditional workflows to integrate AI chat logs, filter out duplicate entries in Google Sheets, and create actionable automations.
Results: The solution eliminated duplicate entries, improved data accuracy, and enabled seamless automations like chat log summaries for enhanced client communication.
Streamlined Review Management Systems
Simplifying Onboarding & Reducing Costs
To view case study video, click link or image below:
https://www.loom.com/share/fb788abc3c1c4b99993e6922f527338a
Problem: Creating review management systems (RMS) is typically a difficult and customized task involving different software and integrations. The client needed a way to streamline the process of creating curated RMS's for their own clients.
Task: We were tasked with creating a streamlined RMS that can onboard clients with relative ease, thus decreasing costs, labor, time, and support for the client. The platform was GoHighLevel.
Results: We completed the RMS using GoHighLevel and presented to the client as well as other agency owners. The model provides great value to them and their clients.
Automated Proposal Management
Enhancing Efficiency & Client Experience
To view case study video, click link or image below:
https://www.loom.com/share/a240ffdf6e6947bea65db5bf88eed77c
Problem: Manually creating, reviewing, and managing proposal documents was time-consuming and prone to errors, impacting efficiency.
Task: We developed an automation in GoHighLevel that triggers a Zapier workflow to generate proposals in PandaDoc. The workflow populates custom fields, sends notifications for review, and manages document signing.
Results: Streamlined proposal creation and management, reducing manual input and saving time. Enhanced organization with automatic storage and notifications, ensuring a professional client experience.
AI-Powered Support Chatbot
Delivering 24/7 Assistance at Reduced Costs
To view case study video, click link or image below:
https://www.loom.com/share/550be5d74baf45399c213c3330b6994b
Problem: Providing round-the-clock customer support is costly, with live support agents often exceeding $1,000 per month.
Task: We developed an AI chatbot tailored for agencies, designed to handle support inquiries like automation setup, domain integration, and website building tasks for the GoHighLevel CRM platform. The chatbot provided step-by-step guidance and detailed instructions, reducing the need for live agents while maintaining service quality.
Results: Enabled 24/7 support at a fraction of the cost, saving time and money for agencies.
Cost-Effective Lead Automation
Streamlining Data Transfers with Custom Solutions
To view case study video, click link or image below:
https://www.loom.com/share/bf56c81c4bbe418bb052d0882a4c0af8
Problem: Automating lead data transfer from Outscraper to GoHighLevel (GHL) often requires costly third-party automation tools like Zapier.
Task: We developed a cost-effective solution using GHL's Premium Trigger and Google Sheets Apps Script. The workflow automated lead transfer with minimal manual input.
Results: The solution reduced costs significantly, with $15 for processing 1,000 leads compared to other automation platforms. It enabled businesses to handle large-scale lead scraping while reducing reliance on paid tools.
Custom AI Chatbots
Converting Website Visitors into Qualified Leads
To view case study video, click link or image below:
https://www.loom.com/share/1a7d29c49488447796745dcd0a039873
