Automated and tailor-made client and customer acquisition for simplified, effective growth
Done-for-you systems for easy and seamless integration with your existing processes
Personalized and targeted outreach using data-driven insights and stronger engagement
Strategic media engagement to boost your brand's visibility and credibility
Localized brand awareness and authority in your field as your business stands out as a thought leader
Focused storytelling and media outreach that leverage impactful narratives and high-visibility placements
Streamlined and custom automation systems to enhance efficiency and reduce operational overhead
Set-and-forget automation tools that effortlessly merge with your business workflows
Precision-engineered and online processes to maximize productivity and minimize manual input
Cutting-edge AI-driven tools tailored to refine decision-making and enhance analytical capabilities
Intelligent integration solutions that adapt to your business environment, improving efficiency and outcomes
Advanced AI chatbots for increased engagement and conversions and less manual follow-up
Proactive and tailored growth planning, brand development, and resource optimization to enhance cash flow
Brand positioning consulting for enhanced competitive advantage
Expert guidance and targeted initiatives designed to foster sustainable and scalable growth
Custom-designed websites crafted to enhance user engagement and convert visitors into customers
Hassle-free integration with your digital infrastructure for a cohesive user experience
Attractive and intuitive designs backed by strategic insights to increase traffic, rankings, and user interaction
In-demand influencer partnerships to boost organic traffic and brand awareness
Specialized targeting to your audience using niche influencers across social media channels
Improved reach by engaging your audience where they are and utilizing strategic partnerships
Superior ranking services to drive organic growth through top-of-search-results SEO strategies
Guaranteed placement in top 3 Google Maps positions for local keywords
Updated tactics and ongoing best practices to ensure quality optimizations as algorithms change
Engaging video editing services for ongoing content creation needs and requirements, esp. for social media
Tailored photograph editing to reimagine your content and stylize your brand image
Professional graphic design and logo creation services to ensure brand uniqueness and memorability
DigitalMarketing
Automated and tailor-made client and customer acquisition for simplified, effective growth
Done-for-you systems for easy and seamless integration with your existing processes
Personalized and targeted outreach using data-driven insights and stronger engagement
PublicRelations
Strategic media engagement to boost your brand's visibility and credibility
Localized brand awareness and authority in your field as your business stands out as a thought leader
Focused storytelling and media outreach that leverage impactful narratives and high-visibility placements
AutomatedSolutions
Streamlined and custom automation systems to enhance efficiency and reduce operational overhead
Set-and-forget automation tools that effortlessly merge with your business workflows
Precision-engineered and online processes to maximize productivity and minimize manual input
ArtificialIntelligence
Cutting-edge AI-driven tools tailored to refine decision-making and enhance analytical capabilities
Intelligent integration solutions that adapt to your business environment, improving efficiency and outcomes
Advanced AI chatbots for increased engagement and conversions and less manual follow-up
BusinessDevelopment
Proactive and tailored growth planning, brand development, and resource optimization to enhance cash flow
Brand positioning consulting for enhanced competitive advantage
Expert guidance and targeted initiatives designed to foster sustainable and scalable growth
WebDesign
Custom-designed websites crafted to enhance user engagement and convert visitors into customers
Hassle-free integration with your digital infrastructure for a cohesive user experience
Attractive and intuitive designs backed by strategic insights to increase traffic, rankings, and user interaction
InfluencerPartnerships
In-demand influencer partnerships to boost organic traffic and brand awareness
Specialized targeting to your audience using niche influencers across social media channels
Improved reach by engaging your audience where they are and utilizing strategic partnerships
GoogleRanking
Superior ranking services to drive organic growth through top-of-search-results SEO strategies
Guaranteed placement in top 3 Google Maps positions for local keywords
Updated tactics and ongoing best practices to ensure quality optimizations as algorithms change
CreativeServices
Engaging video editing services for ongoing content creation needs and requirements, esp. for social media
Tailored photograph editing to reimagine your content and stylize your brand image
Professional graphic design and logo creation services to ensure brand uniqueness and memorability
“Efficiency is doing things right; effectiveness is doing the right things.” - Peter Drucker
"If you always do what you've always done, you'll always get what you've always got." - Henry Ford
TL;DR: If you're not automating, your losing. In today's competitive business landscape, automating processes is no longer a luxury. I'll guide you through the financial benefits of business process mapping and automation while offering practical steps to identify non-value-added activities and implement effective automation strategies.
In the fast-paced world of business, efficiency and profitability are more crucial than ever. Companies that fail to streamline their processes risk falling behind their competitors. Let's dive into mapping out your business processes, identifying non-value-added activities, and exploring automation's financial benefits.
Definition and Purpose: Business process mapping involves creating a visual representation of your organization's workflows. This helps in identifying inefficiencies, bottlenecks, and areas for improvement. If you hate creating charts and visuals, I'm sorry, but you're going to have to suck it up and get good at it if you want to remain competitive. When you identify these inefficiencies, you open up your business to other more value-added opportunities. Less time-, money-, and resource-wasting activities gives you the freedom to explore unique growth opportunities your competitors don't have.
More time + More Money = Freedom to Grow; otherwise you just keep spinning your wheels. Let's take a look at the tools.
Tools and Techniques:
Flowcharts: Simple diagrams that illustrate the steps in a process.
SIPOC Diagrams: A high-level view of a process, showing Suppliers, Inputs, Process, Outputs, and Customers.
Value Stream Mapping: A lean-management method for analyzing the current state and designing a future state for the series of events that take a product or service from its beginning through to the customer.
Steps to Create an Effective Process Map:
(Image) Example: Recommended Process Flow (from our AI Chatbot systems)
Identify the process to be mapped. You should do this for EVERY process you have: customer journey, marketing, sales, operations and fulfillment, customer retainment, and administrative (payroll, HR, billing, compliance, etc.).
Gather information from key stakeholders.
Create the process map ensuring every single branch and option is covered.
Validate the map with team members who are involved in the process and who have a good bird's eye view of it.
Analyze the map to identify inefficiencies.
Definition and Examples: Non-value-added activities are tasks that do not add value from the customer's perspective or don't influence your bottom line and can (read: "should") be eliminated without affecting the output. Examples include excessive paperwork, redundant approvals, and unnecessary meetings.
Techniques for Identifying Waste:
The 7 Wastes of Lean: Transportation, Inventory, Motion, Waiting, Overproduction, Over-processing, and Defects.
Root Cause Analysis: Identifying the underlying causes of inefficiencies.
Employee Feedback: Leveraging insights from those involved in the processes.
Case Studies: I've personally worked on projects with large corporations and small and medium-sized companies offering a third-party perspective on their processes. At an engineering firm, I identified to potentially harmful processes and helped to alleviate their deleterious effects:
1. During their Design-Phase, their circuit schematics pass through many teams, but used software to track the inputs and outputs, making it difficult for users (who had to review these schematics on screens) to visualize the entire system. I simply directed them to print out each schematic and piece them together to create a full system-level visual.
2. For this same firm, I helped document the steps necessary for a critical survivability process for the purpose of knowledge-transfer. Without this guide, new recruits would have no way of learning this nuanced process without one-on-one assistance from senior staff, which is not always available. With this guide, we freed up the team's time by reducing the reliability on veteran staff as well as systemizing a process that had been solely in the minds of those veterans. This improved output, reliability, and knowledge-transferability.
3. We've built numerous tools to streamline and automate manual tasks for businesses. Check them out on our What We Do page.
(Image) Angel City providing process improvement consult to streamline reporting segmentation
Introduction to Automation: Automation involves using technology to perform tasks with minimal human intervention. This can significantly enhance efficiency and reduce costs.
Another version of automation is outsourcing automation to either a cheaper labor force or one that utilizes technology not available to or too complex for your workforce to build or maintain.
Criteria for Selecting Tasks for Automation:
Repetitive tasks
High-volume processes
Tasks with a high error rate
Time-consuming activities
Common Tools and Software for Automation:
Robotic Process Automation (RPA): Automates routine tasks.
Artificial Intelligence (AI): Handles complex decision-making processes.
Customer Relationship Management (CRM) Systems: Automates customer interactions and data management.
Online Software Integration Tools: Utilizes triggering actions to initiate API calls, webhooks, and other data transfer/sharing programs to integrate software and facilitate complex tasks.
Assessing Readiness for Automation: Evaluate your organization's current processes, technology infrastructure, and employee readiness.
Steps to Integrate Automation:
Identify automation opportunities.
Choose the right tools and technologies.
Develop a pilot program.
Train employees.
Monitor and refine the automation process.
Best Practices:
Start small and scale up. Don't try to build out full process automations (unless the process is fairly simple). Allow for your processes to go through "hybrid" modes where some tasks will be automated and some manually completed.
Ensure clear communication with employees.
Continuously measure and optimize automated processes.
Key Performance Indicators (KPIs):
Embed simple measures to check key performance indicators that track efficiency over time. Start with a baseline measurement both before automation is implemented as well as one another baseline immediate after. This will give you two data points to compare with, measuring both efficiency improvements from before automation as well as efficiency improvements in the automation itself.
Cost savings
Time reduction
Error rate decrease
Productivity improvement
Continuous Improvement: Regularly review and update your automation strategies to ensure they remain effective and aligned with business goals.
Long-Term Benefits:
Sustained cost savings
Increased operational efficiency
Enhanced scalability and growth potential
Automating business processes is not just a trend—it's a necessity for staying competitive in today's market. By mapping out your processes, identifying non-value-added activities, and implementing automation, you can significantly enhance your company's financial health and operational efficiency.
Ready to transform your business processes and maximize your profits? Contact Angel City to set up a Strategy Session and discover how we can help you save time and money by automating or offloading your operational and marketing activities.